caroline michele gordon


ux/ui design•product development•brand marketing





caroline gordon designs

design services



ui/ux design
website redesign

product design
wordpress development

SEO and digital marketing
brand identity development





portfolio




currency converter tool

as seen on Hyatt and Mastercard platforms

I designed and led the development of a currency conversion selector that enabled international users to make purchases on priceless.com. Since there was an existing language selector in the platform's navigation bar, I designed the currency selector to be integrated in the same dropdown.

Hyatt live demo

Priceless Currency Converter



IfOnly Checkout redesign

IfOnly and Priceless Cities Checkout Flow Redesign

as seen on IfOnly.com Hyatt and Mastercard platforms

For this project I was responsible for leading the initiative to redesign the platform checkout flow and implement the new guest checkout feature. I conducted multiple usability tests and designed the new checkout flow based on those findings.

View Old Checkout Page


Cali Quests Adventure Travel Website

content creation • full scope brand design • full stack web development

Cali Quests is an adventure travel website that offers customized road-trips, group trips, and a blog featuring articles about travel tips/ideas. The company was built as a solution to provide detailed travel itineraries for people interested in visiting the West Coast.


Cali Quests




Contact Caroline



407-405-3428